Our History

The PFG Group was established in 2007 and is a part of Khan Group of Companies. We are a food service wholesaler supplying to restaurants, takeaways, chip shops and fast food outlets. And we serve over 850 businesses in the UK. We aim to provide excellent services to our customers at competitive prices.  

Over the years, we have evolved from a 20,000 square foot warehouse to our latest 80,000 square foot location, which houses a 1,400 square foot freezer, a 600 square foot chiller, 8 loading bays as well as a dedicated team of Drivers, Warehouse Operators and Management. Our experienced team is our strength and help us provide an exceptional service to our customers. And there is much more to come, in the future!! 

Timeline

January, 2001
January, 2001

Started Wholesaling94 Elm Street, Stoke on Trent

Ash and Arfat Khan constructed a 500 SQFT garden shed at the rear of their father's corner store. Born and raised in a retail environment, the brothers were eager to supply into the growing fast food sector, with limited resource and capital, the brothers decided to erect a wooden garden shed to store the products that they bought from wholesalers to then distribute to the fast food trade within Staffordshire.
March, 2003
March, 2003

Growth1a Nevada Lane, Burslem

Following the early success of their wholesale business, the brothers decided to buy a small warehouse for the additional storage of products that they would buy in bulk. In a local auction the brothers purchased a 1000 SQFT freehold warehouse, they recall the excitement of having their first fork lift truck to then be able to buy in pallet quantities and store in bulk.
December, 2006
December, 2006

Growth280 Waterloo Road, Burslem

To service the continuous growth of the business, another freehold property was purchased in the heart of Burslem, Stoke On Trent. The site was perfect for the growth of the distribution business as well establishing a retail supermarket as it had 2 detached warehouses and ample carpark located on the main A53. Continued to grow the fast food distribution business.
August, 2008
August, 2008

Petroleum RetailWaterloo Road, Burslem

Whilst the distribution business was in growth at the new site, an opportunity to acquire a freehold Total petrol station was presented, this was acquired and consolidated within the business operations, the petrol station was located on the A53 and only yards away from the distribution business. The group now had TO in excess of £7m.
November, 2009
November, 2009

Retail Supermarket280 Waterloo Road, Burslem

As the fast food distribution business was rapidly growing, we decided to utilize the second warehouse on the site and converted it into the largest ethnic retail supermarket in Stoke-on-Trent, Freshways opened on 09/11/2009
August, 2011
August, 2011

AcquisitionStoke On Trent

In August 2011 we acquired the customer base of a failing fast food distribution business from a competitor and integrated the operations and business processes, group TO was now in excess of £14m.
September, 2011
September, 2011

Freshways Cash and Carry HanleyStoke On Trent

A month later we converted the acquired premises into a fast food cash and carry, serving the local fast food trade on a cash and carry business model
January, 2013
January, 2013

Freshways Cash & CarryStoke-on-Trent

The cash and carry was relocated to a to a larger freehold site, enabling us to expand the range and improve our service and availability
December, 2014
December, 2014

Acquisition Stoke-on-Trent

Acquired Caterchoice UK Ltd, the largest and oldest fast food distributor in Staffordshire as part of a strategic acquisition, providing the owners with a retirement and exit plan from their business. The business and its operations were consolidated and TO reached in excess of £22m
March, 2015
March, 2015

Retail SupermarketStoke-on-Trent

Due to the success of our Supermarket division, we were in a position to expand and open our second retail supermarket in Stoke-on-Trent
September, 2015
September, 2015

AcquisitionCo-Durham

With all ventures in growth, an opportunity arose to acquire a group of three freehold Jet filling stations from Rontec, this expanded our current portfolio and gave us wider coverage across Stoke-on Trent.
August, 2016
August, 2016

Acquired New SiteStoke-on-Trent

To ensure we capitalized on our business potential and to create sustainable growth, our real estate division acquired a 3 acre site in Fenton to convert into a state of the art distribution center in the heart of Stoke-on-Trent.
May, 2017
May, 2017

Move to New SiteStoke-on-Trent

Moved into our purpose built 80,000 Sqft distribution center in Stoke-on-Trent, which provided further growth capability and potential to the distribution business. This enabled us to increase our distribution network and our coverage now vastly increased. Business TO was now in excess of £26m.
October, 2017
October, 2017

DisposalStoke-on-Trent

Disposed of the retail supermarket division to the YAYLA Group, as part of a divestment strategy which now allowed us to focus on the distribution business, driving sustainability and profit related growth.
January, 2018
January, 2018

Freshways Cash & CarryDerby

Linking the distribution business with our Freshways brand enabled us to drive growth across the entire sector, being the first fast food distributor to align convenience with a delivery service. We opened our second Freshways site in Derby in January 2018.
April, 2018
April, 2018

DisposalStoke-on-Trent

Disposal of the group of 4 freehold petrol stations to the Apple Green Group, further allowing us to concentrate on the distribution business.
October, 2018
October, 2018

GBSPakistan

Established and commissioned a Global Business Support Centre in Pakistan. This provided the group with additional central administration support alongside growing a platform to consolidate all back end functions and processes.
October, 2021
October, 2021

Acquired New SitePakistan

To expand our Global presence, the business acquired a three acre site in Pakistan and commenced the construction of a state-of-the-art, purpose built, ambient, chilled and frozen distribution center for the Pakistan market, operating in the HoReCa sector.
January, 2022
January, 2022

Launched Dubai OfficeDAMAC Smart Heights, Dubai

Established and commissioned a Global Business Support Centre in Dubai, located in the building of Damac Smart Heights. This provided the group with expanding its reach into the MENA region and securing their presence into prominent regions along the trade route.
July, 2022
July, 2022

Freshways Cash & CarryCoventry

To expand on the success of the Freshways brand, the business purchased a third site in Coventry. The West Midlands region was proving to be a valuable location for the distribution element of the business and this gave us the opportunity to drive growth through our convenient cash & carry sector.
August, 2022
August, 2022

AcquisitionQuayside - Newcastle Upon Tyne

The opportunity arose to purchase a well-established, 40 year old retail wholesaler who had built up a fantastic reputation over the years. Quayside Wholesale operates out of a 60k sqft DC and delivers across the northern half of the United Kingdom, thus linking the PFG division geographically whilst allowing the business to expand on its range, coverage and overall efficiency.